Dec
09
2004

24/7

There is phrase which seems to have been everywhere in the last few years. “24/7″…many people say that we are entering a 24/7 world. I hate to burst their bubble, but we are in one, and come to think of it, have been since time started (which is quite a while ago). I assume what they actually mean is that we are entering a world where everything is available all the time. Now this would all sound great if it wasn’t for the short but true fact that I do not often feel the urge to go buy petrol or a KitKat™ in the middle of the night. Come to think of it, I don’t think I have ever wanted to buy something in the middle of the night. I does however appear that petrol station owners have found the solution to this…don’t stay open for 24/7. It seems simple, and is guaranteed to cut costs, but it does ruin the adverts. So to combat this advertising dilemma, these companies have done what any respectable company does when advertising, they’ve put it in the small print. As far as they are concerned, there is nothing in the phrase 24/7 that implies 24 hours a day, 7 days a week…

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