The thoughts and opinions of this man (Rory Sutherland) should never be ignored. He has some very interesting good ideas which need to gain more traction in the government today.

The following should be his latest TED talk embedded, I advise you to watch it. If you have not seen him before I also advise you to take a look at this video: www.ted.com/talks/rory_sutherland_life_lessons_from_an_ad_man.html